JorgieLee Florals & SCCo.
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THE CLIENT:
JorgieLee Florals | Brand Identity
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JorgieLee is a wedding florist with a moody, vintage aesthetic. They needed a brand identity redesign that matched the rich, artful character of their work.
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THE APPROACH
Jordan shared a few examples of the direction she was going for, and from there it was about interpretation — finding the right visual language to capture the brand's personality without mimicking someone else's.
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THE RESULT
A completely reimagined identity that reflects the artistry of the work itself.
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"I gave just a few examples of what I liked and Rob interpreted that perfectly and created a logo that was far better and more original than I could have come up with... The creativity and attention to detail is unparalleled."
— Jordan, Owner & Designer
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THREE WORDS from Jordan:
Creative. Knowledgeable. Distinct.



